As the marketers and communicators of our organizations’ thought leadership, it’s up to us to get our sales team to buy-in – and spread the word.
As you begin to dig deep into your strategic communications plan for 2017, it’s a good time to take stock of the progress you’ve made, where work still needs to be done, and how you’ll ensure your company’s marketing approach aligns with business goals for the year ahead.
What story can we tell to evoke emotion in our audiences? Things that hit a nerve make the best stories and the stories that sell make your customer the hero.
It’s not enough to hope your posts reach the right people and stick; with an informed social media marketing strategy in place, you’ll know.