Social Media Marketing Specialist

A Social Media Marketing Specialist shapes and implements strategic social media plans for clients in daily collaboration with other account team members. They generate strong results based on solid knowledge of social media marketing and communications strategies and platforms, and drives the agency’s social media competencies. They have regular client contact, providing ad hoc counsel and guidance to clients related to their social media strategies. Social Media Marketing Specialist must maintain a thorough understanding of our clients’ businesses ;  understand how to translate it into viable and effective B2B audience strategies; and effectively articulate and demonstrate to clients the effectiveness of these as part of a comprehensive PR communications plan

Primary Responsibilities

Client Relations

  • Serve as the primary social media client contact; work regularly with clients and provide ongoing counsel related to social media program activities
  • Create, drive and clearly articulate social media strategies and plans that define opportunities, audiences, approach, channels, measurement and process
  • Understand and effectively leverage research, measurement and analytic capabilities; report results to teams and clients
  • Actively contribute to the development and management of clients’ social media budgets
  • Complement organic social media strategies with paid social media strategies as appropriate
  • Serve as an agency social media resource for clients and account teams
  • Actively participate in meetings and calls; contribute to agendas
  • Develop and maintain a strong, ongoing understanding of clients’ business and industry and the communities where social media efforts will have the maximum impact to advance business goals
  • Demonstrate effective time management to deliver meaningful and excellent work product and results, from conception to completion, to every client, on time, and within budget
  • Develop and deliver effective client presentations that compel client to engage in social media campaign strategies

Social Media Competency

  • Consistently champion the agency’s social media capability by:
    • Maintaining excellent knowledge of Facebook, Twitter, LinkedIn, YouTube, etc. and social management tools (e.g., Sprinklr, Hootsuite, Sprout Social, etc.)
    • Demonstrating a well-developed knowledge of all available social media listening tools and related digital platforms (e.g., for reporting and analytics)
    • Proactively exploring and recommending emerging platforms and tools
  • Serve as a role model to other team members; be a resource for team members regarding effective social media strategies and best practices
  • Contribute to work plan and training of team members on social media to enhance the agency’s overall social media competency
  • Regularly and proactively contribute innovative ideas for both account teams and the agency
  • Actively drive agency competency development: conceive and deliver training sessions, develop SOP materials and templates, and recommend process and competency enhancements

Writing and Content

  • Conceive and execute creative social content to foster engagement and compel client and agency’s target audiences toward action; develop plans, memos, reports, etc.
  • Write polished, engaging, well organized and grammatically correct content that requires minimal revision
  • Proofread and edit client related documents as needed

Team Participation and Collaboration

  • Interact regularly with senior management on program progress, making recommendations to improve account performance/client relationship building.
  • Affirmatively offer thoughts and ideas about agency at internal and external meetings and industry functions
  • Attend agency training meetings and group meetings
  • Contribute to account budgeting recommendations and management
  • Assist with new business opportunities by participating in proposal development
  • Manage external content vendors and social media platform providers as necessary
  • Track/enter time in a precise and timely manner

This job description is intended to convey information essential to understanding the scope of the above position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position.  This description is an outline of the major recurring responsibilities of the job.  Other related job objectives, special assignments and less significant responsibilities typically performed by the incumbent are not included. To be considered, where permitted by applicable law, including any applicable reasonable accommodation, medical or religious exemption, candidates must have received or be willing to receive the COVID-19 vaccine and be considered fully vaccinated by start date. For roles in Iselin, NJ employees currently work a hybrid schedule with up to three required in-Iselin work days.

If you’re wondering about our benefits

Stern offers two health insurance plans, a hybrid work schedule for Iselin-based employees, life insurance, long and short-term disability benefits, 401(k) with up to a 4% match, dependent care flex spending account, self-funded dental, vision, cancer and accident, an Employee Assistance Program, funded learning opportunities, birthday off, generous PTO (pro-rated 93 hours in first year, 140 hours in second year), 10 company-paid holidays per year. All benefits are always subject to plan availability, eligibility and federal, state and local laws.

  • Location:
    • Iselin, NJ
  • Educational requirements:
    • Bachelor’s Degree
  • Other qualifications:
    • 3-5 years of experience in Social Media Associate or related digital marketing field.
    • Experience with:
      • Facebook/Live/Analytics
      • Twitter/Analytics
      • LinkedIn/Analytics
      • Video campaigns
      • Hootsuite/Sprout Social
    • Experience using Outlook, Microsoft 365, Adobe Creative Cloud (including Photoshop)
Easy Apply