We first partnered with the organization to launch its book, authored by its co-founder and co-CEO, which served as a blueprint to transform organizations and drive innovations through this now widely accepted theory. What started as a short-term project blossomed into a more robust, long-term engagement to build the thought leadership of the firm’s senior leadership team through media and speaking. As the firm has continued to grow over the years, we’ve been right by its side. Most recently, we’ve helped it tell and live its own story as it’s undergone a rebranding to differentiate itself in the cluttered innovation space.