GE Grid Solutions (GE Grid) needed to showcase the value of its newly integrated company and reinforce its position as an innovative leader in the international energy market following its acquisition of Alstom.

Industry: Technology (Energy)
Service: Thought Leadership through Media, Messaging, Tradeshow Presence

Objectives:

  • Reinforce brand recognition for GE Grid as a respected industry thought leader by proactively driving larger-trend stories to mainstream and international trade publications.
  • Optimize GE Grid’s presence at key tradeshows (DistribuTECH, CIGRE, Americas Software Summit) through messaging and materials, and on-site meetings with media and analysts.
Our Approach

Knowing product-focused and press release-driven messaging wouldn’t provide the impact its leadership sought, we challenged GE Grid to focus on strategic storytelling, connecting new products or contracts to larger industry trends. Our team crafted compelling messaging around four key corporate themes – Better Together, A Vision to Power the World, Solving Customer Challenges, and Investing in Tomorrow – bolstered by stories told in everyday language to resonate with broad audiences.

Results

  • Developed and implemented thought leadership campaigns for six GE Grid thought leaders that represent key regions and/or focus areas
  • Multiple feature placements in key trade publications
  • Ongoing media outreach yielded journalist attendees from mainstream and business publications, including Bloomberg and Fast Company at the event