If a media outlet like The New York Times – generally regarded as the most well-read and influential newspaper with more than 100 years of award-winning journalism – can be called…
You’ve written a business book to sell your ideas. Now you need book marketing ideas to promote it – and your thought leadership.
You may have great ideas, but do you have the right approach? A former CNN producer gives the inside scoop on how to sell ideas to the media.
You’re in “Evergreen Limbo” when the story you’re pitching isn’t newsworthy. Communications pros use this PR strategy to break out of limbo and into the news.