There tends to be a rivalry between sales and marketing teams. Sales often sees marketing as out-of-touch with what’s really happening on the frontlines. Marketing can view sales as focused only on individual deals rather than the big picture. This tension has deepened as sales and marketing tools have become more complex and data-driven. But…
In today’s fast-paced digital world, the news cycle moves more quickly than ever. Just ask…
The media landscape is constantly changing – that much is a cliché at this point,…
ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. While ChatGPT’s rise was a great moment of success for the brand itself and for the mainstream adoption in AI, the moment had another unintended consequence, as it thrust technology creators and…
No matter how the industry changes, one key skill PR professionals need to know is…
As a public relations professional, one of the most effective ways to elevate your client’s…
The world is ending and it’s all because of artificial intelligence (AI). At least it is if we’re to believe the endless stream of stories from futurists predicting the collapse of the global economy because AI stole our media relations strategy jobs. These fears are not unfounded. Rapid leaps in AI are putting entire professions…
Creating a media relations strategy that will achieve your communications goals can be an uphill…
I can objectively (ahem, subjectively) say that podcasts are the greatest communications medium since the…
When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. Finding the right journalist to pitch was relatively easy. One would simply open up the latest printed version of the 900-page, 3-inch-thick Bacon’s Media Directory, turn to the page that listed…
