Selling copies and making best-seller lists are important (we help you do both!), but your business book is also an extension of you and your thought leadership. We ensure you make the most of it.

At Stern, book launches and thought leadership go hand-in-hand; our programs leverage every angle of a book to maximize its marketability while building a powerful thought leadership brand that drives awareness, interest and demand – well beyond the publication window.

Book Launch Strategy

Partnering with the world’s preeminent business book publishers – Harvard Business Review Press, Wiley, Jossey-Bass, Amazon – we know what it takes to launch your book into the market while building career-defining and -strengthening thought leadership platforms in the process.

Unlike publicists or book publicity firms – which typically work on many books simultaneously – our selective approach to the books we launch and our unusual blend of capabilities deliver impact across numerous marketing channels. Our team’s specialists in content marketing, conference outreach, social media, influencer marketing, digital strategy and media relations leverage their deep skills and expertise to create and sustain momentum on multiple fronts.

And because we only support business books – more than 70 to date – we know how and where thought leadership is best leveraged to secure the most meaningful results.

It’s more than just a book – it’s your calling card.

Books We’ve Launched Include