Social media has proven itself to be a must-have marketing tool for B2B brands. There’s simply no denying it: buyers increasingly use both business and personal platforms to explore their challenges and needs, potential solutions and providers. The buying journey has changed, and to win in this non-linear purchasing environment, organizations must provide information specifically designed to advance the buyer on their path to purchase. So the question isn’t whether your business needs B2B social media, but if you’re using it to its fullest potential.

The days of setting up profiles,  publishing ad hoc content and expecting results are long gone. To build your brand, strengthen your fan base, develop relationships and increase word-of-mouth advocacy, social media needs to be an integrated – and integral – part of your marketing strategy.

The value of social media in creating awareness, driving interest and generating demand can’t be underestimated. It’s an increasingly important touchpoint in the sales process, but it’s not about selling in the traditional sense. Your presence and approach must align with company-wide goals. With a laser-focused strategy, your social presence will resonate with your audiences, differentiate you from your competitors and deliver measurable ROI.

Interested in an initial audit of your current social media strategy? Contact us.

Capabilities

Audit & Strategy Development

Our approach starts with a comprehensive social media audit to articulate your audience’s motivations and challenges, and identify opportunities for growth. Our team purposefully sifts through the oversaturated social space, then crafts a deliberate approach to meet your objectives, whether growing your brand reach, increasing engagement, building a community of advocates, driving web traffic, seeding new relationships, or all of the above.

Profile Setup & Training

Creating and optimizing social media platforms requires careful consideration to ensure your individual and/or organizational value shines through. We walk you through the process, providing high-impact, brand-aligned profile copy and assets along with step-by-step instruction, from privacy settings to posting and engaging to analytics and best practices for publishing.

Content Development & Publishing

Structure, creativity and a steady cadence of quality content are key. From establishing tone of voice for both brand and individual profiles distinctive to each platform, to creating and managing publishing calendars, to opportunity-spotting for engagement with like-minded influencers and groups, we help you break through with authentic points of view and creative approaches that invite dialogue.

Analytics & Reporting

What’s working? What should be working better? Continuously tracking progress against predetermined metrics including audience growth, engagement and website conversions to optimize performance is inherent to our programs – and your success.

Video & Graphics

In this era of shrinking attention spans, the visual aspect of social media is just as important as where, when and what you post. Our team’s creative talents extend to creating or sourcing visual companions that expand the impact and reach of your content, from templates for social media graphics to short videos conveying your key messages.

Executive Visibility

Combining our expertise in brand positioning and thought leadership, Stern specializes in social media strategies to elevate executive profiles. With customized content and ongoing editorial calendars mapping to key messages, our approach will bolster your presence and drive your team’s expertise.