Our approach to PR strategy is personal and our programs are custom, unique to your company and vision. What do you want to be known for? What do your customers need? How can you help them think differently – and compel them to take a specific action? This insight informs everything we do, from targeted messaging to big ideas, market positioning to tactical planning (and execution).

Our proven, three-step process is literally SOP. Steeped in the Science of Persuasion, it puts us inside the minds of your customers – helping us align your brand meaning to the messages your audiences need to hear, in ways they want (and need) to hear them. Through collaborative sessions, we:

  1. Assess and map your audience’s mindset.
  2. Determine your critical success factors.
  3. Create your key message platform.

You need the right strategy to help you stand up to – and out from – your competitors, captivate audiences and grow your business. We have it down to science. Ready to unleash your inner strength? Let’s talk.

Our Expertise

 Platforms & Channels Planning

Scratching the surface in many places simply isn’t an effective marketing approach – for anyone. Instead, we ensure your voice – your messages, stories and content – reaches the right people in the right ways at the right time.

 Brand/Business & Communications Consulting

What is your vision? What are your business goals? What does success look like? We help you articulate your ideas, and tie them tightly to your objectives. Through intensive, collaborative strategy sessions, we probe to be sure your ideas have the potential to become reality, and offer ongoing insight and recommendations to make it happen.

 Leadership Advisory

Among Stern Strategy Group’s most valued assets are our wisdom, experience and unique abilities to guide some of the world’s best thinkers and leaders of our time. As your advisory partner, we put your mission and goals first, and push and probe to ensure your success; we listen, empathize, offer constructive criticism and advice, and follow through with smart ideas and strategies.

 Thought Leadership Development

Thought leadership is every brand’s most valuable asset. It cuts through the clutter of competition and commodity. It compels buyers to buy and influencers to influence. It elevates your reputation and builds your credibility. But you need more than great ideas. We guide you – and deliver your ideas – to the marketplace.

 Positioning & Messaging Architecture

Together, we create the language and the stories that will resonate with target customers, influencers, media and other important audiences. We uncover and define your signature voice, and develop, stimulate and engage conversation around pivotal issues.