Corporate Digital Marketing Specialist

The Corporate Digital Marketing Specialist is responsible for supporting the implementation of the digital marketing strategy for Stern Strategy Group®. Responsibilities include optimizing and updating websites (www.sternstrategy.com and www.sternspeakers.com) and assisting with aligning the team’s use of its CRM database with marketing and sales objectives. Candidate must demonstrate quality writing and communication skills and adhere to standards of excellence. The candidate must also have digital design experience. The role requires the ability to work independently, but also embrace teamwork. Qualified candidates will be organized, detail-oriented, demonstrate good judgment and professionalism.

Primary responsibilities include:

Marketing & Content

  • Assist in the development of the digital marketing strategy
  • Hands-on execution of assigned tasks of the digital marketing strategy
  • Deliver optimized content for online and social media platforms based on the digital marketing strategy; Hands-on execution of the content calendar
  • Research, design and create visually appealing digital marketing tools for the sales team
  • Thoroughly researching for information that can be used for sales and marketing content
  • Review and lightly edit video footage
  • Generate and share ideas for new marketing opportunities that align with digital marketing strategy

Administrative Support

  • Effectively use the agency’s CRM to for data entry, accurate tracking/reporting
  • Update owned websites and content
  • Organize and execute internal projects tasks in support of the sales and other departments
  • Other duties, administrative tasks and projects as assigned

Qualifications we are looking for in a candidate:

  • Bachelor’s Degree in a marketing-related degree or equivalent professional qualifications, and at least three years of relevant experience
  • Exceptional writer able to effectively communicate verbally and through writing
  • Experience with marketing professional services and/or management consulting services
  • Experience with relevant software applications; Preferred: Microsoft Office (Word, Excel, PowerPoint, and Outlook), video editing software (Adobe Premiere Pro), photo editing/digital design software (Photoshop/Illustrator), WordPress, HubSpot (CRM)

This job description is intended to convey information essential to understanding the scope of the above position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with the position. This description is an outline of the major recurring responsibilities of the job. Other related job objectives, special assignments, and less significant responsibilities typically performed by the incumbent are not included.

  • Location:
    • Iselin, NJ
  • Education:
    • Bachelor’s Degree in a marketing-related field or equivalent professional qualifications
  • Additional qualifications
    • At least three years of digital marketing experience
    • Exceptional writer able to effectively communicate verbally and through writing
    • Speakers or advisory/consulting industry experience a plus, but not mandatory
    • Experience with relevant software applications; Preferred: Microsoft Office (Word, Excel, PowerPoint, and Outlook), video editing software (Adobe Premiere Pro), photo editing/digital design software (Photoshop/Illustrator), WordPress, HubSpot (CRM)
    • Access to reliable transportation to attend client meetings and other professional engagements, as appropriate
    • At least three years of digital marketing experience