Climate change, resource depletion, globalization, technological innovation. These are among the global forces that are changing how we protect and restore our planet; they’re also reshaping how corporations think and operate when it comes to environmental, social and governance (ESG) issues. But while companies are starting to respond to stakeholders’ cries for more transparency and standardized disclosure, they don’t have the information needed to understand, manage or report on the risks and opportunities. They don’t need more information; they need better information. The Sustainability Accounting Standards Board (The SASB) is the first to deliver it.
However, The SASB’s first-of-its-kind solution – standardized sustainability accounting standards – can only be as successful as the corporations that adopt them. Stern Strategy Group knew exactly how to reach the right decision-makers and help spur them to action. Targeted, top-tier media relations played a decisive role.