Public relations , marketing, and Gen-Z expert Mark Beal joins Stern PR’s Kenny Conrade this episode of Minds Worth Meeting. Mark, a public relations professor at Rutgers University, has published several books for and about Gen-Z, including 101 Lessons They Never Taught You In College, 101 Lessons They Never Taught You In High School About Going To College, and most recently ZEO, a book outlining the leadership profiles of Gen-Zers as they continue to climb the corporate ladder.

In this episode, Mark covers his 25-year career as a public relations practitioner where he worked on major sporting events like the U.S. Open and World Series. He also delves into his journey into becoming a professor and author, as well as some of the key lessons about Gen-Z uncovered through his research and how employers can better engage this generation in the workplace.

To learn more about Mark as well as his previous work as a speaker and author, please visit

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Ep. 2.2 – Decoding Gen-Z w/ Public Relations Expert Mark Beal was last modified: December 18th, 2023 by Justin Louis