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After 40 years under the leadership of its founder Susan Stern, Stern + Associates, the public relations division of Stern Strategy Group, has joined VVK PR + Creative, a fast-growing Detroit-based agency led by CEO Peter Van Dyke. 

In a landscape of rapid change, VVK’s strategic and creative services are perfectly aligned with Stern’s proven expertise in thought leadership and executive visibility. This acquisition leverages VVK’s established and recognized success in the Midwest, expanding its services nationally through the addition of Stern. 

Since its founding in 1985, Stern + Associates has developed strategic corporate communications capabilities, having partnered with such notable companies as Steelcase (the firm’s first client), Herman Miller, GE, Deloitte, Lockheed Martin, Cisco, Siemens and more. We’re incredibly proud and grateful to bring this track record to VVK.

Led by Managing Director Danny Stern, Stern + Associates’ sister agency, Stern Speakers & Advisors, will remain separately as a leading speakers bureau, representing thought leaders worldwide on an exclusive basis.

Catch the full story in Crain’s Detroit Business to learn more about this exciting chapter.

Visit VVK’s website for additional insights and where you can now find the former Stern PR team! You can also contact them directly by reaching out to Ned Ward, SVP, at ned@vvkagency.com

An Exciting New Chapter for Stern + Associates was last modified: March 25th, 2025 by Whitney Jennings