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Posted by & filed under PR & Executive Visibility, PR Strategy.

Increasing arrow signifying business growth.

“We need more business.” It’s one of the first statements we hear from people considering partnering with us. Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more…

Posted by & filed under PR & Executive Visibility, PR Strategy.

A light bulb drawn onto a post-it note that is pinned onto a corkboard.

Earlier in my career, when meeting prospective clients, our initial conversations focused heavily on determining communications goals – which at the time seemed an appropriate place to start. After all, the company was looking for a qualified communications partner. So naturally we’d talk about things like where and how to generate more awareness for their…

Posted by & filed under PR & Executive Visibility.

Stern Strategy Group organization lobby with windows overlooking outside

An Interview with Susan Stern, Founder of Stern Strategy Group Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Starting a business is a great endeavor but leading a successful business for nearly 40 years is even better. When Susan founded Stern Strategy Group in…