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Posted by & filed under PR & Executive Visibility, PR Strategy, Strategy, Thought Leadership Strategy & Development.

How PR for Professional Services Firms Can Support Business Growth

“We need more leads.” It’s one of the first things we hear from professional services firms looking to partner with us. Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. A common hypothesis is…

Posted by & filed under PR & Executive Visibility, PR Strategy.

A light bulb drawn onto a post-it note that is pinned onto a corkboard.

Earlier in my career, when meeting prospective clients, our initial conversations focused heavily on determining communications goals – which at the time seemed an appropriate place to start. After all, the company was looking for a qualified communications partner. So naturally we’d talk about things like where and how to generate more awareness for their…