Securing speaking engagements at conferences and industry events is crucial for executives and organizations to establish thought leadership in their respective markets. One of the first steps in landing these coveted spots is developing a compelling speaker package. A well-crafted speaker package not only showcases a speaker’s expertise but also demonstrates their presence and the…
A common refrain from marketing leaders at consulting and services firms is that if you removed the names from their website and those of their competitors, you’d struggle to tell them apart. The people who make this observation aren’t wrong – even the largest consulting firms (and, admittedly, most PR firms, too) face this issue….
In today’s dynamic competitive landscape, effective communication isn’t just a skill—it’s a strategic advantage. Companies are increasingly recognizing the value of cultivating internal expertise and thought leadership through a dedicated speakers bureau. This initiative not only amplifies the organization’s voice but also enriches industry discourse and fosters a culture of knowledge sharing. If you’re considering…
Creating thought leadership isn’t just about website content; it’s about fostering a culture where sharing expertise is integral to a company’s identity and its efforts to stand out and grow. Based on our work with global corporations, top consulting firms and individual experts, here are six interconnected ways we’ve seen successful thought leadership cultures thrive….
Your company may be a powerhouse of innovation, but getting that story told effectively requires a sound plan. Here’s a four-part, questions-based strategy for shaping and telling your company’s story in effective ways.
Of all the companies and brands we know, our perception of them can often be boiled down to a single word. Are we engaged? Committed? Indifferent? Perplexed? Outraged? Try this quick exercise. In a word, how do you feel about: Apple? Wal-Mart? McDonalds? McKinsey? Exxon? Your local hospital? Your bank? Your credit card company? It’s…
Earlier in my career, when meeting prospective clients, our initial conversations focused heavily on determining communications goals – which at the time seemed an appropriate place to start. After all, the company was looking for a qualified communications partner. So naturally we’d talk about things like where and how to generate more awareness for their…
It goes without saying that business success heavily relies on corporate reputation. And these days, corporate reputation is often dictated by what leaders say about key issues that might have little to do with the actual products or services their companies sell. Today, customers, clients and stakeholders are looking beyond brand positioning. They’re looking at…
Thought leadership starts with a big idea, but it centers on action – yours and that of your key audiences. It requires you to solve problems, embody your message in everything you say and do, and communicate your value through multiple channels with clarity, conviction and consistency. Only then can the power and value of…
