There tends to be a rivalry between sales and marketing teams. Sales often sees marketing as out-of-touch with what’s really happening on the frontlines. Marketing can view sales as focused only on individual deals rather than the big picture. This tension has deepened as sales and marketing tools have become more complex and data-driven. But…
When it comes to successful social media strategy, it can be easy to get caught…
Social media has become an essential integrated marketing channel for B2B companies. According to a…
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Why? Believe it or not, the human attention span is estimated to be just around 8 seconds – only one second below that of a goldfish. Short-form video has become the most popular medium for businesses, and their…
When it comes to successful PR and social media strategies, it’s really easy to get…
As we approach the end of 2022, we are already thinking about what the future…
86% of Americans believe transparency from businesses is more important than ever before. With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Social media is a great tool for executives to advocate for…
As the future of Twitter continues to be up in the air, many people have…
In 2021, marketers in the U.S. are expected to spend more than $20 billion on…
The continued explosion of social media has given rise to an ever-increasing demand for visual content. Both forces significantly influence the ways we, as buyers and as brands, consume and communicate information. Gone are the days of text-based posts and infrequent updates. Today, 91% of consumers prefer visual, interactive content. It’s no wonder then that Instagram –…
With mobile devices in almost every hand 24/7, social media is increasingly the communications channel…
