Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing…
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social…
When it comes to successful PR and social media strategies, it’s really easy to get…
As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. And while the industry is quite unpredictable, we mapped out seven predictions for what we anticipate to see in the world of social…
86% of Americans believe transparency from businesses is more important than ever before. With an…
As the future of Twitter continues to be up in the air, many people have…
In 2021, marketers in the U.S. are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’ Create content with a purpose. Content may be king, but…
The continued explosion of social media has given rise to an ever-increasing demand for visual…
With mobile devices in almost every hand 24/7, social media is increasingly the communications channel…
