Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing…
The average person doesn’t like a “faceless corporation.” That phrase – which could also apply…
As we wrap up Earth Month this year (and yes, it’s an entire month, not…
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Why? Believe it or not, the human attention span is estimated to be just around 8 seconds – only one second below that of a goldfish. Short-form video has become the most popular medium for businesses, and their…
In today’s fast-paced digital world, the news cycle moves more quickly than ever. Just ask…
When it comes to successful PR and social media strategies, it’s really easy to get…
The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many…
“We need more business.” It’s one of the first statements we hear from people considering…
March 4, 2023 marks an important anniversary not just in the history of the nation…
ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. While ChatGPT’s rise was a great moment of success for the brand itself and for the mainstream adoption in AI, the moment had another unintended consequence, as it thrust technology creators and…
Having an integrated digital marketing strategy is essential to stand out in a crowded online…
Saturday, February 11 is Thomas Alva Edison’s 176th birthday. Edison, inventor of the modern incandescent…
Earlier in my career, when meeting prospective clients, our initial conversations focused heavily on determining communications goals – which at the time seemed an appropriate place to start. After all, the company was looking for a qualified communications partner. So naturally we’d talk about things like where and how to generate more awareness for their…
No matter how the industry changes, one key skill PR professionals need to know is…
There’s a certain paradox in how organizations need to approach ESG communications issues right now….
In today’s digital landscape, it’s more important than ever for companies to embrace digital channels and experiment with interactive and user-driven tactics.
As a public relations professional, one of the most effective ways to elevate your client’s…
As we approach the end of 2022, we are already thinking about what the future…
Fall conference season is in full swing! As someone who is responsible for helping clients…
The pandemic disrupted daily routines, stunned business operations and challenged our traditional approach to how…
Social media has become an essential integrated marketing channel for B2B companies. According to a…
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social…
As we wrap up Earth Month this year (and yes, it’s an entire month, not…
March 4, 2023 marks an important anniversary not just in the history of the nation…
Having an integrated digital marketing strategy is essential to stand out in a crowded online…
In today’s digital landscape, it’s more important than ever for companies to embrace digital channels and experiment with interactive and user-driven tactics.
The average person doesn’t like a “faceless corporation.” That phrase – which could also apply…
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social…
Renowned digital transformation strategist and future of work expert David De Cremer guides firms through change in the “New Tech Era.”
A systematic approach to identifying and nurturing in-house talent allows you to fill top jobs from within your organization.
In today’s fast-paced digital world, the news cycle moves more quickly than ever. Just ask…
The media landscape is constantly changing – that much is a cliché at this point,…
“We need more business.” It’s one of the first statements we hear from people considering…
March 4, 2023 marks an important anniversary not just in the history of the nation…
Social media has become an essential integrated marketing channel for B2B companies. According to a…
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social…
Building thought leadership and executive visibility For as long as I can remember, I thought…
Any press is good press, right? NO! This old fallacy isn’t just wrong, it’s downright…
