Executive visibility is a powerful tool for amplifying your brand and showcasing your company’s expertise. However, when numerous leaders are eager to build their profiles or share their expertise to build credibility, it’s essential to prioritize and strategize effectively. Here’s how to manage and optimize visibility plans for multiple thought leaders. 1. Equip Your Leaders…
Historically, PR, marketing and communications for consulting firms were focused entirely on reaching current and…
The surge in spending on artificial intelligence in 2023-2024 has led to a boom for…
A common refrain from marketing leaders at consulting and services firms is that if you…
For consulting firms, establishing the authority of expert partners is essential for building trust and…
Content on themes and trends for the year are common just before and just after…
If you’re a successful company founder, chances are you have deep industry insights. But does…
As you develop your executive communications and thought leadership plans around sustainability in 2024, consider the following trends and actions.
Hear from Senior Account Director Stephanie Heckman on conference and events coordination insights from her nearly 20 years of experience with Stern Strategy Group.
The current and future employee is now a key strategic audience. To showcase the desirability of employment with a company to both current and potential employees, there are a few big (and growing) key themes to emphasize when planning talent strategy.
Corporate diversity, equity and inclusion, (DEI) initiatives are more controversial now than previous years. However, they are still widely considered beneficial and necessary by business leaders. Follow these three principles to guide your company’s DEI executive communications strategy, protect the efforts from backlash, and bolster your company’s reputation.
The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve.
2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. Whether your company takes a stance or not – and what that stance should be – will be determined by two core questions.
As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility?
Organizations across industries seek to leverage their research, case studies and broader ideas to drive…
Whether your organization needs to weather public scrutiny, build a name for itself or just…
When it comes to successful social media strategy, it can be easy to get caught…
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social…