When numerous leaders are eager to build their profiles or share their expertise to build credibility, it’s essential to prioritize and strategize effectively. Here’s how to manage and optimize visibility plans for multiple thought leaders.
Gabby Apuzzo | August 23rd, 2024
Executive visibility is a powerful tool for amplifying your brand and showcasing your company’s expertise. However, when numerous leaders are eager to build their profiles or share their expertise to build credibility, it’s essential to prioritize and strategize effectively. Here’s how to manage and optimize visibility plans for multiple thought leaders.
Begin with a structured plan for each leader. Conduct a brief audit to assess their current presence and provide tailored recommendations for enhancing their LinkedIn profile and the topics they’re discussing. A clear roadmap helps leaders align their personal branding with company goals, ensuring consistent and impactful messaging across your organization. Investing this additional time up-front will pay off long term as your leaders will be equipped to execute on foundation building activities themselves.
LinkedIn is an important platform for executives to establish their personal voice and connect with key audiences. It’s a great place to start as executives can fully own their presence, serving as a valuable client relationship and business development platform. Consider hosting a social media training session to teach leaders how to optimize their profiles and engage effectively, and offer short 1:1 sessions for those who want personalized guidance. You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves.
Not every leader needs the same level of support, and you might not have the resources to support them all equally. Prioritize your strategy by identifying a few key growth objectives, such as specific markets with high potential or particular capabilities that will differentiate you. Focus resources on the leaders who are best positioned to advance these goals, and consider rotating support to ensure all key voices are amplified over time.
Tailor visibility strategies to suit each leader’s strengths and the company’s needs. While a few executives are being positioned to speak at conferences and you’re establishing assets for success through media relations and other tactics, you can position other leaders for industry awards, create videos to share their expertise, or set them up to start a LinkedIn blog or newsletter. Keep a master plan to track these activities and measure impact across your leaders. A diversified approach ensures that everyone contributes to the brand’s visibility in a way that aligns with their expertise and your strategic priorities – and it won’t look the same for everyone.
Having multiple leaders eager to enhance their profiles is a great opportunity for enhanced credibility and reach, both for the executive and your organization as a whole. The key is to balance focused support with broad empowerment. By aligning visibility efforts with business objectives and offering tailored training and strategies, you can foster individual growth while driving overall brand value.
