Thought leadership is well regarded as an essential function for business success and brand building, and many organizations see the value in putting their experts forward as thought leaders to be a voice of the brand and its expertise. And yet, we regularly see teams struggling to get an executive visibility program off the ground…
Executive visibility is a powerful tool for amplifying your brand and showcasing your company’s expertise. However, when numerous leaders are eager to build their profiles or share their expertise to build credibility, it’s essential to prioritize and strategize effectively. Here’s how to manage and optimize visibility plans for multiple thought leaders. 1. Equip Your Leaders…
A common refrain from marketing leaders at consulting and services firms is that if you removed the names from their website and those of their competitors, you’d struggle to tell them apart. The people who make this observation aren’t wrong – even the largest consulting firms (and, admittedly, most PR firms, too) face this issue….
Hear from Senior Account Executive Brian Sherry on media insights from his 6 years of experience at Stern Strategy Group.
As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility?
Organizations across industries seek to leverage their research, case studies and broader ideas to drive visibility and impact. We work with many such organizations whose goal is to create and disseminate a body of such thought leadership to establish expertise and attract clients or customers. At Stern we have long prided ourselves on being experts…
When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. But it’s also easy to get stuck – whether you’re struggling to grow a social following and increase…
Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing…
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Why? Believe it or not, the human attention span is estimated to be just around 8 seconds – only one second below that of a goldfish. Short-form video has become the most popular medium for businesses, and their…
When it comes to successful PR and social media strategies, it’s really easy to get caught up in the day to day loop of trends, breaking news, and how to make your company seem really great online. Don’t get me wrong, creating timely and relevant content is a big part of effectively promoting your brand…
Having an integrated digital marketing strategy is essential to stand out in a crowded online ecosystem. Besides having the minimum of a well-optimized website and an active social media presence, email newsletters can be a powerful tool to directly engage with your audience and nurture leads. Despite having a bad reputation for spamming recipients with…
In today’s digital landscape, it’s more important than ever for companies to embrace digital channels and experiment with interactive and user-driven tactics.
86% of Americans believe transparency from businesses is more important than ever before. With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Social media is a great tool for executives to advocate for…
