In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. Transformational thought leadership isn’t just about sharing insights (i.e., subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current…
Having executives, partners or other affiliated people with your organization giving keynote addresses or participating in panels at important events is an obvious boost for your brand. But how do you get your bench to the point where they’re in demand? Before thinking about speaking engagements, first think about how you can boost your experts’…
If you think about a rocket launch – the countdown, the takeoff, all the smoke and noise – do you think of it as an end or a beginning? We’d likely agree it’s the latter: the point of a launch is to get the rocket off the ground and into outer space, and then keep…
Thought leadership is well regarded as an essential function for business success and brand building, and many organizations see the value in putting their experts forward as thought leaders to be a voice of the brand and its expertise. And yet, we regularly see teams struggling to get an executive visibility program off the ground…
It’s a general rule that non-political organizations – especially businesses – don’t want to get sucked into political controversies. But this becomes a lot harder during an election season, when your social media accounts are being spammed by people talking about politics, your spokespeople face politicized questioning in interviews and any marketing move could be…
Executive visibility is a powerful tool for amplifying your brand and showcasing your company’s expertise. However, when numerous leaders are eager to build their profiles or share their expertise to build credibility, it’s essential to prioritize and strategize effectively. Here’s how to manage and optimize visibility plans for multiple thought leaders. 1. Equip Your Leaders…
Historically, PR, marketing and communications for consulting firms were focused entirely on reaching current and potential clients. Though client acquisition and retention are still paramount for any consulting firm, we recognize another area of increasingly critical importance: talent strategy. When it comes to attracting and retaining talent, there’s a clear need for consulting firms’ communications…
The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. But how do you make sure your name is ahead of your competitors’ when companies go looking for AI advisory services? Consulting firm communications will be key…
Securing speaking engagements at conferences and industry events is crucial for executives and organizations to establish thought leadership in their respective markets. One of the first steps in landing these coveted spots is developing a compelling speaker package. A well-crafted speaker package not only showcases a speaker’s expertise but also demonstrates their presence and the…
Staying ahead of the digital marketing curve requires continuous learning and adaptability. As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia. These tools are revolutionizing the industry, offering capabilities that…
A common refrain from marketing leaders at consulting and services firms is that if you removed the names from their website and those of their competitors, you’d struggle to tell them apart. The people who make this observation aren’t wrong – even the largest consulting firms (and, admittedly, most PR firms, too) face this issue….
For consulting firms, establishing the authority of expert partners is essential for building trust and credibility. A well-executed partner visibility program not only enhances your firm’s reputation but also drives business growth. However, measuring its effectiveness can be challenging. Here are three key metrics to assess whether your partner visibility efforts are making an impact. …
Content on themes and trends for the year are common just before and just after January 1. But why not try to get a snapshot of what’s going on in real-time? With more than half of 2024 now behind us, we can say that we’re observing some definite currents with implications for executive communication strategy…
In today’s dynamic competitive landscape, effective communication isn’t just a skill—it’s a strategic advantage. Companies are increasingly recognizing the value of cultivating internal expertise and thought leadership through a dedicated speakers bureau. This initiative not only amplifies the organization’s voice but also enriches industry discourse and fosters a culture of knowledge sharing. If you’re considering…
If you’re a successful company founder, chances are you have deep industry insights. But does your target audience really know that? Establishing a strong, recognizable brand goes beyond expertise; it’s essential for connecting with clients, staff, and the public. That’s where executive visibility strategy comes in. A recent survey by LinkedIn and Edelman revealed that…
Creating thought leadership isn’t just about website content; it’s about fostering a culture where sharing expertise is integral to a company’s identity and its efforts to stand out and grow. Based on our work with global corporations, top consulting firms and individual experts, here are six interconnected ways we’ve seen successful thought leadership cultures thrive….
Independence Day in the United States commemorates an event that entailed jettisoning the old for the new, and declaring a separation from past ideas. That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave…
Hear from Senior Account Executive Brian Sherry on media insights from his 6 years of experience at Stern Strategy Group.
