Is AI Part of Your Consulting Firm Communications?

The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. But how do you make sure your name is ahead of your competitors’ when companies go looking for AI advisory services? Consulting firm communications will be key to differentiation and driving value. Here’s how.  

Consulting firm communications around AI begin with a good story 

Though the AI buzz of the past year quickly invited a huge amount of investment across nearly every industry, some have begun to question where the “where” is. There has been talk of an AI bubble and echoes of the “Dot Com” bubble of the early 2000s. That’s why many companies have turned to consulting firms, but firms themselves need to demonstrate that they really do understand AI application in a sustainable way. Consulting firm communications around AI have to begin with messaging and content strategy. What is your stance on AI? What expertise enables you to be a partner? Why do you think the new technology is really useful in the long run? Companies will be asking these questions, and you need to have talking points – and ideally hard research and data – around all of them.  

Consulting firm communications must build visibility 

One you have a story, make sure the right people hear it. Many consulting firms often operate in highly commodified markets where it’s hard to distinguish one firm’s service from another’s. With AI, where business leaders are only just starting to grasp what it is and how it can be used, that’s even more the case. That’s why newsletters, podcasts, social media and – most importantly – media and conference outreach are crucial for consulting firm communications. Getting in front of your potential clients on a first-name basis, in terms of both your brand and your people. That requires sustained, proactive content creation and outreach to build up thought leadership credentials in AI.  

Consulting firm communications leverage assets in business outreach and client relations 

Once you’ve built up a portfolio of thought leadership content, media placements and conference appearances around AI, it’s essential to see these assets as proactive tools in and of themselves. Strongly consider including them in business proposals and outreach, and continuously get them in front of current clients (social media and newsletters are a great way to do this) to demonstrate value. Showcase your AI expertise as often as possible to build credibility.  

AI can transform the world, but only if it’s applied the right way. As businesses and leaders just take their first steps into the AI Revolution, your consulting firm can be there to lead the way.