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Posted by & filed under AI, Robotics and Emerging Technologies, Marketing and Branding, Must Read Books, Speaking & Advisory.

Last year, more than $332 billion were spent on digital marketing campaigns worldwide, yet few organizations know how to accurately measure their return on that investment. “I’ll let you in on a dirty little secret. Digital ads don’t work nearly as well as their advertisers say they do,” says MIT digital scientist and business analytics expert Sinan Aral, author of…

Posted by & filed under AI, Robotics and Emerging Technologies, Customer Experience, Marketing and Branding, Speaking & Advisory, TED Talks.

What if social media and related analytics could be leveraged in a way that unites, protects and creates a healthier society, economy and bottom line? Over the last decade, Deb Roy – executive director of the MIT Media Lab, director of the MIT Laboratory for Social Machines, and the newly appointed director of the interdisciplinary Center for Constructive Communication – has been…

Posted by & filed under AI, Robotics and Emerging Technologies, Must Read Books, Speaking & Advisory, TED Talks.

In the last two decades, the internet – and its powerful and ubiquitous derivative, social media – has changed our world at such warp speed that it sometimes feels like a runaway train. If ever there were a conductor to slow us down and get us back on track, it’s MIT digital scientist Sinan Aral. Aral’s…

Posted by & filed under AI, Robotics and Emerging Technologies, Speakers & Authorities, Speaking & Advisory, Strategy, Technology.

Stern Speakers’ roster includes many of the world’s greatest minds in technology. Their research continuously reveals how a sound technology strategy can drive business growth. Here are highlights of our tech speakers’ media coverage over the past month, and the insights they provide to the wider world. JONATHAN ZITTRAIN ENGAGES MARK ZUCKERBERG ON TECH GOVERNANCE…

Posted by & filed under Leadership, Marketing and Branding, New to Stern, Speakers & Authorities, Speaking & Advisory, Technology.

How did startups and grassroots activists get the upper hand over gigantic corporations and establishment politicians? Whether for good or ill, the big winners of the past decade – from market disruptors like Uber and Airbnb to political insurgents like Barack Obama and Donald Trump – have been those who harness our growing appetite to…

Posted by & filed under Leadership, Speakers & Authorities, Speaking & Advisory, Strategy, Technology.

By Brian Sherry April 17, 2018 Facebook CEO Mark Zuckerberg was in the Congressional hot seat last week as he answered for the platform’s sharing of the private data of an estimated 87 million users with an ethically dubious political consulting firm. Digital technology expert, futurist and Harvard Law School Professor Jonathan Zittrain writes in an op-ed for the New…

Posted by & filed under Marketing and Branding, Minds Worth Meeting, Speaking & Advisory, Technology.

It’s 2018 and more than a billion people utilize social media. For companies, organizations and government bodies, these platforms offer a way to expand their reach to target audiences, and Facebook, Twitter and Instagram, to name a few, are weaved into many people’s everyday lives. In this episode of Minds Worth Meeting, we speak with social…

Posted by & filed under Speakers & Authorities, Speaking & Advisory, Technology.

The news is filled with stories about how you can’t trust anything online. Frauds, scammers, malicious trolls, conspiracy cranks, and “fake news” infest the digital world. Tech companies are blamed for not filtering the good from the bad, while advertisers rethink digital platforms as trustworthy partners. But in reality, says Stanford communications Professor Jeff Hancock, by…