Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing…
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Why? Believe it or not, the human attention span is estimated to be just around 8 seconds – only one second below that of a goldfish. Short-form video has become the most popular medium for businesses, and their…
When it comes to successful PR and social media strategies, it’s really easy to get caught up in the day to day loop of trends, breaking news, and how to make your company seem really great online. Don’t get me wrong, creating timely and relevant content is a big part of effectively promoting your brand…
86% of Americans believe transparency from businesses is more important than ever before. With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Social media is a great tool for executives to advocate for…
As the future of Twitter continues to be up in the air, many people have been looking for alternative social networking opportunities. One option we’ve noticed is Mastodon, so we took a closer look, so you do not have to. What is Mastodon? According to their website, Mastodon was initially a non-profit open-source project started…
Last year, more than $332 billion were spent on digital marketing campaigns worldwide, yet few organizations know how to accurately measure their return on that investment. “I’ll let you in on a dirty little secret. Digital ads don’t work nearly as well as their advertisers say they do,” says MIT digital scientist and business analytics expert Sinan Aral, author of…
What if social media and related analytics could be leveraged in a way that unites, protects and creates a healthier society, economy and bottom line? Over the last decade, Deb Roy – executive director of the MIT Media Lab, director of the MIT Laboratory for Social Machines, and the newly appointed director of the interdisciplinary Center for Constructive Communication – has been…
In the last two decades, the internet – and its powerful and ubiquitous derivative, social media – has changed our world at such warp speed that it sometimes feels like a runaway train. If ever there were a conductor to slow us down and get us back on track, it’s MIT digital scientist Sinan Aral. Aral’s…
Stern Speakers’ roster includes many of the world’s greatest minds in technology. Their research continuously reveals how a sound technology strategy can drive business growth. Here are highlights of our tech speakers’ media coverage over the past month, and the insights they provide to the wider world. JONATHAN ZITTRAIN ENGAGES MARK ZUCKERBERG ON TECH GOVERNANCE…
How did startups and grassroots activists get the upper hand over gigantic corporations and establishment politicians? Whether for good or ill, the big winners of the past decade – from market disruptors like Uber and Airbnb to political insurgents like Barack Obama and Donald Trump – have been those who harness our growing appetite to…
By Brian Sherry April 17, 2018 Facebook CEO Mark Zuckerberg was in the Congressional hot seat last week as he answered for the platform’s sharing of the private data of an estimated 87 million users with an ethically dubious political consulting firm. Digital technology expert, futurist and Harvard Law School Professor Jonathan Zittrain writes in an op-ed for the New…
It’s 2018 and more than a billion people utilize social media. For companies, organizations and government bodies, these platforms offer a way to expand their reach to target audiences, and Facebook, Twitter and Instagram, to name a few, are weaved into many people’s everyday lives. In this episode of Minds Worth Meeting, we speak with social…
The news is filled with stories about how you can’t trust anything online. Frauds, scammers, malicious trolls, conspiracy cranks, and “fake news” infest the digital world. Tech companies are blamed for not filtering the good from the bad, while advertisers rethink digital platforms as trustworthy partners. But in reality, says Stanford communications Professor Jeff Hancock, by…
