The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. But how do you make sure your name is ahead of your competitors’ when companies go looking for AI advisory services? Consulting firm communications will be key…
It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing – What does all this mean for the media relations component of public relations strategy?
October 10th marks World Mental Health Day. In effort to remove the stigma surrounding mental health, organizations across the globe dedicate time to create awareness about mental health and its challenges.
Social media has become an essential integrated marketing channel for B2B companies. According to a…
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social…
Writing (and writing well) is everyone’s job. Some of us must do more of it…
Ask just about any leader to name the most valuable attributes a team member can…
You wouldn’t trade in your car at 10,000 miles, right? It’s still “new” with lots…
As we continue to divide our time between various apps and platforms, attention has become the currency of…
To succeed in content marketing, you first need the right strategy. There’s an important difference between…
Thought leadership is a buzzword with definitions as numerous as they are diverse. Everybody talks…
Sinking trust in media is forcing many PR professionals to shift or extend the focus…