Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing…
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social…
Writing (and writing well) is everyone’s job. Some of us must do more of it…
Ask just about any leader to name the most valuable attributes a team member can have and creativity is likely to be near the top of the list. In fact, 60% of CEOs cite creativity as the most important leadership quality, according an IBM global survey (compared to 52% for integrity and 35% for global…
You wouldn’t trade in your car at 10,000 miles, right? It’s still “new” with lots…
As we continue to divide our time between various apps and platforms, attention has become the currency of…
To succeed in content marketing, you first need the right strategy. There’s an important difference between having a content marketing strategy in mind and using one on paper to help guide your brand’s content and marketing decisions. According to the Content Marketing Institute, 61% of successful content marketers use a documented strategy. And 72% point directly to a documented content marketing…
Thought leadership is a buzzword with definitions as numerous as they are diverse. Everybody talks…
Sinking trust in media is forcing many PR professionals to shift or extend the focus…
