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Posted by & filed under Conferences & Speaking, Corporate Communications, Executive Visibility, Leadership, Leadership, Marketing and Branding, Media Relations, PR & Executive Visibility, PR Strategy, Social Media, Strategy, Thought Leadership Strategy & Development.

3 Executive Communications Trends for 2024

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In many ways the fundamentals of good communication, messaging and branding remain the same. But…

Posted by & filed under Corporate Communications, Digital Marketing, Marketing and Branding, Media Relations, PR & Executive Visibility, PR Strategy, Strategy, Thought Leadership Strategy & Development.

One stop shop communications agency

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. And they will typically have another partner for pursuing speaking opportunities. Oftentimes we are brought in…

Posted by & filed under PR & Executive Visibility, PR Strategy, Strategy, Thought Leadership Strategy & Development.

How PR for Professional Services Firms Can Support Business Growth

“We need more leads.” It’s one of the first things we hear from professional services firms looking to partner with us. Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. A common hypothesis is…

Posted by & filed under Content Creation & Strategy, PR & Executive Visibility, Social Media.

hashtag on black background

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing…

Posted by & filed under Content Creation & Strategy, Executive Visibility, PR & Executive Visibility, Social Media.

Image of iPhone recording short-form video content at night.

In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Why? Believe it or not, the human attention span is estimated to be just around 8 seconds – only one second below that of a goldfish. Short-form video has become the most popular medium for businesses, and their…

Posted by & filed under Media Relations, PR & Executive Visibility.

Three newspapers on a coffee table; signaling newsjacking.

In today’s fast-paced digital world, the news cycle moves more quickly than ever. Just ask the seven-in-ten American adults that report feeling overwhelmed by the quantity of news that comes their way each day. Journalists feel those same pressures, as most report they receive somewhere between 20 and 30 cold PR pitches per day. With…

Posted by & filed under PR & Executive Visibility, PR Strategy.

Increasing arrow signifying business growth.

“We need more business.” It’s one of the first statements we hear from people considering partnering with us. Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more…

Posted by & filed under PR & Executive Visibility, PR Strategy.

A light bulb drawn onto a post-it note that is pinned onto a corkboard.

Earlier in my career, when meeting prospective clients, our initial conversations focused heavily on determining communications goals – which at the time seemed an appropriate place to start. After all, the company was looking for a qualified communications partner. So naturally we’d talk about things like where and how to generate more awareness for their…

Posted by & filed under Media Relations, PR & Executive Visibility.

Picture of typewriter to represent pitch writing

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. We sat down with Senior Account Executive, Brian…

Posted by & filed under Media Relations, PR & Executive Visibility.

a podcast microphone and headset with a computer in the background

As a public relations professional, one of the most effective ways to elevate your client’s expertise and visibility is through podcasts. Podcasts have a dedicated and engaged audience and provide the opportunity for in-depth, authentic conversations delivered directly to the listener. They allow your client to offer a more personalized experience for listeners while sharing…