Posted by & filed under PR & Executive Visibility.

Stern Strategy Group organization lobby with windows overlooking outside

An Interview with Susan Stern, Founder of Stern Strategy Group Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Starting a business is a great endeavor but leading a successful business for nearly 40 years is even better. When Susan founded Stern Strategy Group in…

Posted by & filed under Speaking & Advisory.

The business community generally, and auditing and corporate governance functions especially, are in the grip of a worldwide trust crisis. That’s a particularly perverse position to be in, given audit’s central role in fostering trust in markets, says Karthik Ramanna, an Oxford professor, author and authority on rebuilding stakeholder and shareholder trust in organizations. But he…

Posted by & filed under PR & Executive Visibility, Social Media.

In 2021, marketers in the U.S. are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’ Create content with a purpose. Content may be king, but…

Posted by & filed under PR & Executive Visibility, PR Strategy.

An ineffective communications strategy is what nightmares are made of. A smart, strategic communications plan is critical for every B2B business. But not all plans work; they add little value to the organization, lack clear focus and direction, and simply miss the mark when it comes to ROI. Make sure your 2022 communications planning hits…

Posted by & filed under Executive Visibility, PR & Executive Visibility.

When it comes to corporate reputation, your executive visibility strategy can make or break your brand. Jeff Bezos, Meg Whitman, Rupert Murdoch, Elon Musk. When you hear the names of these top leaders, the corporate brands they’ve helmed quickly come to mind. Their reputations and those of their businesses are intricately intertwined. Who is the face…

Posted by & filed under PR & Executive Visibility, Thought Leadership Strategy & Development.

Any press is good press, right? NO! This old fallacy isn’t just wrong, it’s downright dangerous, especially in today’s online world where the lines of opinion and fact are blurred and everyone has a voice that can spread like wildfire. Make no mistake: your thought leadership brand and reputation are deeply linked. And if you treat…

Posted by & filed under Corporate Communications, PR & Executive Visibility.

Books

Storytelling isn’t new. But as social media and content marketing platforms continue to grow (in number and value), there’s never been more opportunity – or priority – for making storytelling a key part of strategic marketing initiatives. After all, our job as communicators is to sell  ideas, knowledge and reputation. Stories help you move beyond the…

Posted by & filed under Corporate Communications, PR & Executive Visibility, PR Strategy.

It’s a challenging market. Everyone on your team and throughout your organization is hands on and heads down; they’re focused on getting work done. It’s easy to get caught up in designing and executing strategies to pull in your external audiences – namely your buyers. But what about internal communications? Sometimes, your internal audiences can be the…

Posted by & filed under Content Creation & Strategy, PR & Executive Visibility.

As we continue to divide our time between various apps and platforms, attention has become the currency of marketers and communications pros. Capturing your audience’s attention with visual content is a critical first step toward earning their trust and business. Data-driven storytelling is an important facet of visual marketing; it’s also a highly effective way to win the attention…

Posted by & filed under AI, Robotics and Emerging Technologies, Must Read Books, Speaking & Advisory.

SO MUCH OF OUR DAILY COMMUNICATION IS NONVERBAL, AND THAT MATTERS – A LOT. Our nonverbal communications – such as facial expressions and tone of voice – communicate so much meaning beyond the words we say. But these nuances are completely lost when we communicate through smartphones and other technologies, which is happening now more…

Posted by & filed under Content Creation & Strategy, PR & Executive Visibility.

To succeed in content marketing, you first need the right strategy. There’s an important difference between having a content marketing strategy in mind and using one on paper to help guide your brand’s content and marketing decisions. According to the Content Marketing Institute, 61% of successful content marketers use a documented strategy. And 72% point directly to a documented content marketing…

Posted by & filed under Innovation and Design, Leadership, Speaking & Advisory.

DOES YOUR LEADERSHIP STYLE ENABLE YOU TO CREATE MORE VALUE IN YOUR ORGANIZATION? Amazon’s Jeff Bezos and Elon Musk of Tesla and Space X are both recognized as successful, powerful innovators who have effectively leveraged their ideas and reputations to attract financial and human capital to their companies and projects. But that is where their…

Posted by & filed under Speaking & Advisory, Strategy.

What’s your growth strategy for 2020? Not every company can “be like Uber.” Bigger companies are more complex, which makes it more challenging to innovate. But not impossible. Big can be beautiful, says Gary Pisano, renowned Harvard Business School professor and the foremost authority on growth and innovation strategies for large firms and startups. Organizational progress…

Posted by & filed under PR & Executive Visibility, Thought Leadership Strategy & Development.

What’s the most underrated strategy for bringing in new customers, keeping them loyal and turning them into advocates? Give them thought leadership that makes them love you. Thought leadership tends to be seen as a way to position an individual or organization as an authority. While that is true, really effective thought leadership is about building trust…