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Posted by & filed under PR & Executive Visibility, PR Strategy & Media Relations.

The world is ending and it’s all because of artificial intelligence (AI). At least it is if we’re to believe the endless stream of stories from futurists predicting the collapse of the global economy because AI stole our media relations strategy jobs. These fears are not unfounded. Rapid leaps in AI are putting entire professions…

Posted by & filed under Conferences, Speaking & Corporate Communications, PR & Executive Visibility.

Books

Storytelling isn’t new. But as social media and content marketing platforms continue to grow (in number and value), there’s never been more opportunity – or priority – for making storytelling a key part of strategic marketing initiatives. After all, our job as communicators is to sell  ideas, knowledge and reputation. Stories help you move beyond the…

Posted by & filed under Conferences, Speaking & Corporate Communications, PR & Executive Visibility, PR Strategy & Media Relations.

It’s a challenging market. Everyone on your team and throughout your organization is hands on and heads down; they’re focused on getting work done. It’s easy to get caught up in designing and executing strategies to pull in your external audiences – namely your buyers. But what about internal communications? Sometimes, your internal audiences can be the…

Posted by & filed under Content Creation & Strategy, PR & Executive Visibility.

As we continue to divide our time between various apps and platforms, attention has become the currency of marketers and communications pros. Capturing your audience’s attention with visual content is a critical first step toward earning their trust and business. Data-driven storytelling is an important facet of visual marketing; it’s also a highly effective way to win the attention…

Posted by & filed under AI, Robotics and Emerging Technologies, Must Read Books, Speaking & Advisory.

SO MUCH OF OUR DAILY COMMUNICATION IS NONVERBAL, AND THAT MATTERS – A LOT. Our nonverbal communications – such as facial expressions and tone of voice – communicate so much meaning beyond the words we say. But these nuances are completely lost when we communicate through smartphones and other technologies, which is happening now more…

Posted by & filed under Content Creation & Strategy, PR & Executive Visibility.

To succeed in content marketing, you first need the right strategy. There’s an important difference between having a content marketing strategy in mind and using one on paper to help guide your brand’s content and marketing decisions. According to the Content Marketing Institute, 61% of successful content marketers use a documented strategy. And 72% point directly to a documented content marketing…

Posted by & filed under Innovation and Design, Leadership, Speaking & Advisory.

DOES YOUR LEADERSHIP STYLE ENABLE YOU TO CREATE MORE VALUE IN YOUR ORGANIZATION? Amazon’s Jeff Bezos and Elon Musk of Tesla and Space X are both recognized as successful, powerful innovators who have effectively leveraged their ideas and reputations to attract financial and human capital to their companies and projects. But that is where their…

Posted by & filed under Speaking & Advisory, Strategy.

What’s your growth strategy for 2020? Not every company can “be like Uber.” Bigger companies are more complex, which makes it more challenging to innovate. But not impossible. Big can be beautiful, says Gary Pisano, renowned Harvard Business School professor and the foremost authority on growth and innovation strategies for large firms and startups. Organizational progress…

Posted by & filed under PR & Executive Visibility, Thought Leadership Strategy & Development.

What’s the most underrated strategy for bringing in new customers, keeping them loyal and turning them into advocates? Give them thought leadership that makes them love you. Thought leadership tends to be seen as a way to position an individual or organization as an authority. While that is true, really effective thought leadership is about building trust…

Posted by & filed under PR & Executive Visibility, PR Strategy & Media Relations.

Creating a media relations strategy that will achieve your communications goals can be an uphill battle, especially when you’re under pressure to get placements in top-tier publications. It’s not that what you’re pitching isn’t worthy, but with media, there’s a tendency to only think about the “big fish” and forget about the just-as-mighty, and often…

Posted by & filed under AI, Robotics and Emerging Technologies, Speakers & Authorities, Speaking & Advisory, Technology.

Think about how much digital technology has altered your life in recent years. For almost everyone, it’s quite a lot. Smartphones, social media, streaming services and the ever-proliferating number of mobile apps now consume enormous amounts of our time and lives. And yet, according to official GDP statistics, the share of our economy accounted for by…

Posted by & filed under Speakers & Authorities, Speaking & Advisory, The Future.

Ideas – and the actions they trigger – have the power to change the world. It’s a mantra that propels organizations and individuals alike to innovate, push boundaries, and stimulate change and progress. Earlier this year, we shared that several of our clients were nominated for 2019 Thinkers50 Distinguished Achievement Awards for their contributions to the…

Posted by & filed under PR & Executive Visibility, Social Media.

The continued explosion of social media has given rise to an ever-increasing demand for visual content. Both forces significantly influence the ways we, as buyers and as brands, consume and communicate information. Gone are the days of text-based posts and infrequent updates. Today, 91% of consumers prefer visual, interactive content. It’s no wonder then that Instagram –…

Posted by & filed under Conferences & Meetings, Marketing and Branding, Speakers & Authorities, Speaking & Advisory.

We are living in the golden age of associations. For those willing to redefine how they engage with the newer members of the global workforce, novel opportunities for building collaborative communities and trustworthy organizations are well within reach. “New power” – in which the enthusiasm of crowds is harnessed by organizations and individuals to build…

Posted by & filed under Leadership, Speakers & Authorities, Speaking & Advisory.

Learning is a lifelong endeavor, and it’s ever more important at work. With the furious pace of change technology is bringing to business, the calls for continuous learning are increasingly louder and urgent. Without it, careers derail and companies fail, a fact that the leadership in every sector can’t stress enough. Yet, even though we want to…