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Posted by & filed under Media Relations, PR & Executive Visibility.

Three newspapers on a coffee table; signaling newsjacking.

In today’s fast-paced digital world, the news cycle moves more quickly than ever. Just ask the seven-in-ten American adults that report feeling overwhelmed by the quantity of news that comes their way each day. Journalists feel those same pressures, as most report they receive somewhere between 20 and 30 cold PR pitches per day. With…

Posted by & filed under Media Relations, PR & Executive Visibility.

Picture of typewriter to represent pitch writing

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. We sat down with Senior Account Executive, Brian…

Posted by & filed under Media Relations, PR & Executive Visibility.

a podcast microphone and headset with a computer in the background

As a public relations professional, one of the most effective ways to elevate your client’s expertise and visibility is through podcasts. Podcasts have a dedicated and engaged audience and provide the opportunity for in-depth, authentic conversations delivered directly to the listener. They allow your client to offer a more personalized experience for listeners while sharing…