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As a public relations professional, one of the most effective ways to elevate your client’s expertise and visibility is through podcasts. Podcasts have a dedicated and engaged audience and provide the opportunity for in-depth, authentic conversations delivered directly to the listener. They allow your client to offer a more personalized experience for listeners while sharing their areas of expertise. 

But how do you pitch a podcast and stand out in a sea of potential guests? In this guide, we’ll cover the ins and outs of how to pitch podcasts and score those sweet guest spots for your clients. 

a podcast microphone

Research and target the right podcasts:

With over 2.4 million podcasts out there, it’s important to do your research and find the ones that align with your client’s expertise, brand values and target audience. Once you’ve identified potential podcasts, take the time to listen to a few episodes and get a feel for their style and content. 

Craft a compelling pitch:

Next, write a pitch that outlines the value your client can bring to the podcast. Why are they different and more qualified to speak on the topic than a competitor? Be concise and to the point, and make sure to include any timely news, relevant links, or information about your client’s background and expertise. 

Be persistent:

Once you’ve sent your pitch, it’s important to follow up, but not in a way that appears pushy or impatient. Podcast hosts are often inundated with pitches, so it may take a few tries to secure a spot and grab their attention.  

Build a relationship with the host:

Follow their shiow, share their episodes and engage with them on social media. It’s important the podcast host knows you’re invested in their content and understand their audience and its needs. 

Prepare your executive:

Once your client is booked as a guest, make sure to equip them with talking points and potential questions they may be asked. This will help ensure a successful and engaging interview for both the host and your client. Following the interview, be sure to follow up with the podcast host to continue building and maintaining your relationship. 

With these key industry tips, you’ll be well on your way to successfully pitching and securing podcasts that align with your client’s expertise. 

A PR Pro’s Guide to Podcast Pitching  was last modified: January 8th, 2024 by Stern Strategy Group