As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In many ways the fundamentals of good communication, messaging and branding remain the same. But…
We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. And they will typically have another partner for pursuing speaking opportunities. Oftentimes we are brought in…
“We need more leads.” It’s one of the first things we hear from professional services firms looking to partner with us. Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. A common hypothesis is…
“We need more business.” It’s one of the first statements we hear from people considering partnering with us. Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more…
Wondering how your country, industry or investments are doing compared to others and how they might be impacted by the COVID-19 pandemic? Global economist Michael Green has an index for that. Green is CEO of the Social Progress Imperative (SPI), a former senior official in the U.K. Government’s Department for International Development and an expert on quantifying…
A new book by Clayton Christensen, Efosa Ojomo and Karen Dillon is transforming the way the business world, governments, and NGOs think about global poverty – and the mutually beneficial ways they can tackle it together. In “The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty” (HarperBusiness, January 2019), the authors use numerous case studies to demonstrate how poverty…
In corporate boardrooms and leading business schools, the question of for whom a publicly traded company is supposed to work has a simple answer: its shareholders. But a single-minded focus on maximizing shareholder value at almost any cost is responsible for much of what is wrong with our current economy, from the wealthy disproportionately benefitting…
How does your organization view communication technology? Does digital connectivity enhance human interaction, or replace it? In an op-ed for the New York Times, renowned social psychologist Sherry Turkle took a powerful and thought-provoking look at the impact of technology on human empathy and connectedness. Her conclusions demonstrate why, in an increasingly impersonal age, retaining a human touch will…
The robot revolution is upon us, and it will transform our lives, businesses, and jobs for the better. At a time when technologists are digging ever deeper into the blossoming territory of robotics and artificial intelligence, Georgia Institute of Technology’s Professor Ayanna Howard, Ph.D., insists that with the right programming, robots and humanity can productively work…
