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Posted by & filed under AI, Robotics and Emerging Technologies, Marketing and Branding, Must Read Books, Speaking & Advisory.

Last year, more than $332 billion were spent on digital marketing campaigns worldwide, yet few organizations know how to accurately measure their return on that investment. “I’ll let you in on a dirty little secret. Digital ads don’t work nearly as well as their advertisers say they do,” says MIT digital scientist and business analytics expert Sinan Aral, author of…

Posted by & filed under Speaking & Advisory.

Digital technology has helped transform every industry, except for health care, which remains slow-moving, costly and inefficient. Legendary performance management and strategy execution expert Robert S. Kaplan, co-developer of both the balanced scorecard and activity-based costing, has been working to implement accurate costing and improved performance management approaches to health care organizations. Recently he examined what…