Find A Speaker or Advisor

Posted by & filed under AI, Robotics and Emerging Technologies, Marketing and Branding, Must Read Books, Speaking & Advisory.

Last year, more than $332 billion were spent on digital marketing campaigns worldwide, yet few organizations know how to accurately measure their return on that investment. “I’ll let you in on a dirty little secret. Digital ads don’t work nearly as well as their advertisers say they do,” says MIT digital scientist and business analytics expert Sinan Aral, author of…