Posted by & filed under Digital Marketing, PR & Executive Visibility.

man on laptop using ChatGPT, a GenAI tool

Staying ahead of the digital marketing curve requires continuous learning and adaptability. As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia. These tools are revolutionizing the industry, offering capabilities that…

Posted by & filed under AI, Robotics and Emerging Technologies, Digital Transformation, Leadership, Marketing and Branding, Must Read Books, New to Stern, Speaking & Advisory, Strategy.

A person’s hand holding a phone with the ChatGPT app open, reflecting the importance of AI in an omnichannel approach

Jim Lecinski transforms digital marketing with AI-driven insights, equipping businesses to excel in an ever-evolving omnichannel ecosystem.

Posted by & filed under Digital Marketing, PR & Executive Visibility.

half closed laptop facing right

Having an integrated digital marketing strategy is essential to stand out in a crowded online ecosystem. Besides having the minimum of a well-optimized website and an active social media presence, email newsletters can be a powerful tool to directly engage with your audience and nurture leads. Despite having a bad reputation for spamming recipients with…