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Posted by & filed under AI, Robotics and Emerging Technologies, Digital Transformation, Leadership, Marketing and Branding, Must Read Books, New to Stern, Speaking & Advisory, Strategy.

A person’s hand holding a phone with the ChatGPT app open, reflecting the importance of AI in an omnichannel approach

Jim Lecinski transforms digital marketing with AI-driven insights, equipping businesses to excel in an ever-evolving omnichannel ecosystem.

Posted by & filed under Digital Marketing, Media Relations, PR & Executive Visibility, PR Strategy, Social Media.

sales & marketing professionals

There tends to be a rivalry between sales and marketing teams. Sales often sees marketing as out-of-touch with what’s really happening on the frontlines. Marketing can view sales as focused only on individual deals rather than the big picture. This tension has deepened as sales and marketing tools have become more complex and data-driven. But…

Posted by & filed under Digital Marketing, PR & Executive Visibility.

half closed laptop facing right

Having an integrated digital marketing strategy is essential to stand out in a crowded online ecosystem. Besides having the minimum of a well-optimized website and an active social media presence, email newsletters can be a powerful tool to directly engage with your audience and nurture leads. Despite having a bad reputation for spamming recipients with…