Public Relations Expert Mark Beal Helps Us Decode Gen-Z
In this episode of Minds Worth Meeting, we speak with Rutgers University public relations professor Mark Beal, a PR and marketing expert who has written a number of books on decoding Gen-Z.
In this episode of Minds Worth Meeting, public relations, marketing, and Gen-Z expert Mark Beal joins Stern PR’s Kenny Conrade.
Mark, a public relations professor at Rutgers University, has published several books for and about Gen-Z, including 101 Lessons They Never Taught You In College, 101 Lessons They Never Taught You In High School About Going To College, and most recently ZEO, a book outlining the leadership profiles of Gen-Zers as they continue to climb the corporate ladder.
In this episode:
- Mark covers his 25-year career as a public relations practitioner where he worked on major sporting events like the U.S. Open and World Series.
- He delves into his journey into becoming a professor and author.
- Mark shares some of the key lessons about Gen-Z uncovered through his research and how employers can better engage this generation in the workplace.
Listen now to our eye-opening conversation with Mark Beal:
Where to find Mark Beal and his books:
- Mark Beal’s website
- ZEO
- 101 Lessons They Never Taught You In College
- 101 Lessons They Never Taught You In High School About Going To College
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Minds Worth Meeting is a production of Stern Strategy Group.
Episode music by AudioCoffee:
https://www.audiocoffee.net/
Public Relations Expert Mark Beal Helps Us Decode Gen-Z was last modified: March 19th, 2025 by
