Podcast: Minds Worth Meeting Episode 2.2: Decoding Gen-Z with Public Relations Expert Mark Beal

In this episode of Minds Worth Meeting, public relations, marketing, and Gen-Z expert Mark Beal joins Stern PR’s Kenny Conrade.

Mark, a public relations professor at Rutgers University, has published several books for and about Gen-Z, including 101 Lessons They Never Taught You In College, 101 Lessons They Never Taught You In High School About Going To College, and most recently ZEO, a book outlining the leadership profiles of Gen-Zers as they continue to climb the corporate ladder.

In this episode:

• Mark covers his 25-year career as a public relations practitioner where he worked on major sporting events like the U.S. Open and World Series.
• He delves into his journey into becoming a professor and author.
• Mark shares some of the key lessons about Gen-Z uncovered through his research and how employers can better engage this generation in the workplace.

Listen now to our eye-opening conversation with Mark Beal:

Where to find Mark Beal and his books:

• Mark Beal’s website
• ZEO
• 101 Lessons They Never Taught You In College
• 101 Lessons They Never Taught You In High School About Going To College

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 Minds Worth Meeting is a production of Stern Strategy Group and is a collaboration between Stern Speakers & Advisors and Stern PR & Executive Visibility.