Learn More About Bharat Anand
Bharat N. Anand is Vice Provost for Advances in Learning at Harvard University, the Henry R. Byers Professor of Business Administration at Harvard Business School (HBS) and the Senior Associate Dean of Harvard Business School Online, the school’s digital learning initiative he helped create. He has served on the university-wide HarvardX and VPAL faculty committees since their inception.
Professor Anand is an expert in digital strategy, media and entertainment strategy, corporate strategy and organizational change. His work has examined competition in information goods markets, focusing on two central challenges firms face in these markets: “getting noticed” amidst the increasing clutter of alternatives available to consumers, and “getting paid” for what they produce.
His book, “The Content Trap: A Strategist’s Guide to Digital Change” (Random House, October 2016), examines digital transformation in content industries, with a view to distilling the learnings from a quarter century of change that might inform digital efforts elsewhere. The book has received acclaim for its perspective on strategy and digital transformation. It was also named one of Fast Company’s top 10 business books of 2016, Bloomberg’s “Best Books of 2017” and received the Axiom Best Business Book Award in “Business Theory” (Silver) in 2018.
Professor Anand’s papers have shed light on the roles of branding and advertising as vehicles of matching and information, on competition between cable news networks, and on strategies that firms employ to tackle the challenge of weak or insecure property rights. In prior work, he studied the financing of R&D, the structure of technology licensing contracts and the industrial organization of financial intermediation markets. His papers have been published in several leading journals in economics, marketing and strategy.
Professor Anand created HBS’ first executive program on digital strategies for media companies and was a faculty co-founder of its interdisciplinary research initiative on digital issues. He has authored numerous case studies on business and corporate strategy, including those on Danaher, The Economist, International Management Group, News Corporation, Random House and Schibsted. His research and case writing have received various awards and his work has been profiled in numerous media outlets, including The New York Times, Wall Street Journal, Entrepreneur, Fast Company, Forbes, Fortune, Inc. and Bloomberg. His work on digital transformation has influenced both start-ups and established companies, and he has advised leading organizations and entrepreneurs across the globe.
Professor Anand has served as faculty head of the required strategy course in the MBA program, has taught strategy in the General Management Program and has served as faculty chair of various executive programs at the school. For several years, he taught the popular second-year elective course in corporate strategy in the MBA elective curriculum, for which he received the Faculty Award for Teaching Excellence at HBS from the MBA classes of 2006 and 2007. He also received the Apgar Award for Innovation in Teaching at HBS.
Professor Anand currently leads HBX, HBS’ digital learning initiative, which launched in 2014. He helped oversee the design and creation of the digital learning platforms and created one of its first online courses. HBX has received accolades for its innovative approach to online pedagogy; its virtual classroom has been described by Fortune as the “Classroom of the Future.”
Professor Anand received his B.A. in economics from Harvard College magna cum laude and his PhD in economics from Princeton University. He is a recipient of the Greenhill Award for outstanding contributions to HBS.
Bharat Anand is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Group®.