Learn More About Kelly Peters
Awareness and understanding of human behavior are important for growing a business, but not enough, says Kelly Peters. We need to know how to change behavior – how to increase acquisition, retention and sales, nudge healthy choices, reduce water waste, encourage retirement savings and even boost organ donation.
Peters, a respected educator and faculty lecturer of applied behavioral science at the University of Toronto’s Rotman School of Management, teaches Fortune 500 companies and government leaders alike how to make and influence smarter, more impactful decisions by applying behavioral insights and scientific thinking to strategy. Through engaging keynotes and interactive workshops, Peters helps us not only understand human behavior, but also understand how to influence it, empowering transformation on personal, professional, and institutional levels.
“Our intuition is beautiful and can give us tremendous insights, but we also need to recognize that it’s often misguided,” explains Peters. Without understanding why people make certain choices, and properly applying those scientific- and evidence-based insights, even the best business strategies can fail. Peters, who is CEO and co-founder of BEworks, the first management consulting firm dedicated to the practice of applying behavioral economics to solving business and policy challenges, is changing those odds. Alongside her firm’s co-founder, legendary behavioral economist Dan Ariely, she provides proprietary, action-oriented frameworks that fuse behavioral insights with scientific methods and business pragmatism to solve problems as diverse as strengthening financial decisions, improving employee wellness as well as customer satisfaction and trust, minimizing risk, overcoming management bias, and retooling the pricing and marketing of products and services among others.
Peters’ BEworks Method has been fully and successfully implemented across a multitude of industries, including health care, financial services, media and publishing, utilities, and government. In her presentations, Peters underscores the transformational value of behavioral insights, powered by scientific thinking: a fundamentally new understanding of our stakeholders and the purpose organizations serve in their lives.
Applauded for her ability to make behavioral science accessible and relatable, Peters shares personal and business stories that help audiences walk away with the desire and ability to make wiser choices in their work and lives. A sought-after keynote speaker due to her infectious energy and focus on teaching versus telling, Peters has presented at several TEDx events and is a featured speaker at World Business Forum (WOBI) conferences, globally. Recently, she delivered a customized keynote to the Bill and Melinda Gates Foundation board and senior staff to help them better understand the changing nature of trust, leadership, and transformation in our digital age.
Peters prides herself on pushing the boundaries and closing the gaps between academic research and real-world application. Her research explores the nexus between behavioral science and technology: improving science through better data-gathering techniques and measuring, and improving technology through a scientific understanding of adoption and usage barriers. Throughout her career, Peters has overseen the launch of hundreds of field experiments and created pioneering research on the factors influencing decision-making; she’s also led complex innovation projects and commercialized new ideas and concepts to disrupt traditional models.
A knowledge-seeker and teacher at heart, Peters regularly lectures at Cornell, Harvard, and other notable universities, in addition to her post at Rotman.
Kelly Peters is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Group®.
Business is all about people – and understanding how and why people make the choices they do is increasingly challenging and ever-more critical to growth. From elevating employee engagement and improving management decision making to nudging customers to act, the ability to effectively, efficiently, and ethically influence people’s behavior is essential. Kelly Peters partners with companies and their leaders to help them apply behavioral science tools and techniques to uncover the insights that will nudge change and spur innovation. Her workshops are immersive and customized, helping you dig deep into areas of opportunity, conquer weakness and empower transformation whether individually, as a team and as a business.