Learn More About Zoë Chance
Zoë Chance wants to get inside your head. More specifically, the Yale School of Management professor wants to help good people and businesses do good in the world. The more we understand what influences decision-making, the more we can make better decisions.
Through the lens of behavioral economics, Chance studies and teaches persuasion and decision-making, focusing on simple ways to understand how to help others lead richer, healthier, happier lives. Her research findings have been published in top academic journals like Proceedings of the National Academy of Science and in such influential business media as Harvard Business Review, New York Times, Wall Street Journal, The Economist and Psychology Today. Her popular MBA elective “Mastering Influence and Persuasion” is one of the school’s most sought-after courses. Chance’s debut bestselling book, “Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen” (Penguin Random House, February 2022), shares research-based, practical influence strategies to help you develop yourself as a good influencer within your organization – whether a business, nonprofit, school, political party or government.
Named to the Thinkers50 2016 Radar list of up-and-coming management thinkers, Chance is passionate about turning knowledge into practice. She delivers engaging, interactive presentations and workshops to organizations and conferences worldwide, including her recent TEDx talk, “How to Make a Behavior Addictive,” on influencing behavioral change. Her 4Ps Framework for Behavior Change is the foundation for Google’s global food guidelines, helping 60,000 people make healthier choices every day. She also collaborates with various industry partners through her work at Yale’s Center for Customer Insights, a program that connects the world’s most innovative companies with leading-edge academics to understand the evolving dynamics of consumer behavior.
Prior to joining the Yale faculty, Chance enjoyed numerous diverse and successful experiences, including marketing a $200 million segment of Barbie, developing an executive education leadership program at Harvard University, acting on stage and film, and starting a small business.
Chance received her doctorate degree from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College.
Zoë Chance is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Group®.