Learn More About Rupert Younger
A stark truth in today’s hyper-connected world is that perceptions now seem to matter more than facts. Our choices of who to work, live and socialize with are shaped not only by how we perceive them directly, but also by what our connection with them looks like to others. We now live in a world where what we seem to be determines what we actually become. This new world applies not just to individuals, but also to companies, institutions and countries. Rupert Younger, founding director of Oxford University’s Centre for Corporate Reputation, is helping them understand the rules of “The Reputation Game” – and win.
For 25 years, Younger has advised organizations, governments and their leaders on global reputation strategies, teaching them how to shape perceptions and build cultures that lead to responsible reputation transformations. He draws from the best of his two worlds – the rigor and rich analysis of academia and real-world, hands-on consulting – to deliver actionable insights. Younger doesn’t rely on third-party experiences or case studies; rather, he leverages decades of personal, pioneering research and practical examples, both well-known and less obvious (but more interesting and valuable, he believes), to reveal how reputations are created, sustained, destroyed and rebuilt.
Younger takes a similar approach in his best-selling book, “The Reputation Game: The Art of Changing How People See You” (Oneworld Publications, 2018), co-authored with David Waller. In the ultimate reputation guide, the duo skillfully combines research with colorful cases and first-hand interviews with a host of major figures – ranging from billionaire rapper and entrepreneur Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker Prize-winning Hilary Mantel – to illustrate different facets of how reputation works through the lenses of behaviors, networks and narratives.
In addition to “The Reputation Game” (now available in six languages), Younger is co-author of “The Activist Manifesto,” an extract of which was published in the Financial Times (it was published in English by CreateSpace Independent Publishing in 2018 and in German in 2019, and is forthcoming in various other languages). A frequent keynote speaker at business, academic and policy fora around the world, he has spent the last 12 years at Oxford, his work encompassing research direction, teaching MBA students and engaging with companies through the school’s global executive education programs, as well as with national governments on the dynamics of reputation as a policy tool. Younger’s work and views are regularly featured in major news outlets, including the BBC, CNN, the Financial Times, The Wall Street Journal, The New York Times, and The Times of London.
From 2012-2017, Younger chaired The University of Oxford’s Socially Responsible Investment Committee of Council and is a member of the Senior Common Rooms at Worcester College, Oxford and St. Antony’s College, Oxford. He is also the co-founder of The Finsbury Group, a leading global strategic advisory business; a Trustee of the international mine clearance and humanitarian charity The HALO Trust; and was appointed by HM Queen Elizabeth II as her High Sheriff of Hampshire for 2013-14. He is a member of the Royal Company of Archers, the Queen’s Bodyguard in Scotland.
Rupert Younger is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Group®.
Rupert Younger has advised major companies and their leaders on reputation strategies for over 25 years, having co-founded the Finsbury Group in 1994. In this role, he has worked with organisations to create narrative and engagement strategies aimed at creating a license to operate in the specific sector or geographical environments in which these firms operate. Rupert is available for workshop events where there is a need to review reputational strategies and create powerful and effective engagement plans in pursuit of specific organisational aims.