Learn How to Play 'The Reputation Game' With Oxford's Rupert Younger
On this episode of Minds Worth Meeting, we sit down with the founding director of the Oxford University Centre for Corporate Reputation and author of “The Reputation Game,” Rupert Younger.
It’s always been vital to stay on top of reputation management, both individually and organizationally. Today, though, bad actors can tarnish a reputation in the blink of an eye thanks to social media and artificial intelligence. On this episode of Minds Worth Meeting, we sit down with the founding director of the Oxford University Centre for Corporate Reputation and author of “The Reputation Game,” Rupert Younger.
In this episode:
Rupert explains how organizations should prepare ahead of time for when bad actors lob attacks with little to no warning, especially as they become more sophisticated than ever thanks to AI and deepfakes.
We learn about the two kinds of reputation – capability and character – and how each can help or hinder an individual or company.
A positive reputation is hard to regain when it’s lost. Rupert tells us where to start.
Rupert teases his next book, “Forked Tongues,” and reveals “the dark triad” of personality traits and how each can have a domino effect, consuming those in close proximity.
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