Today’s media landscape is in constant change. Traditional pitches don’t consistently resonate. And when they do, the results don’t have the same impact they once did. Relying on the media alone to share your stories, boost your credibility and strengthen your reputation is long past.
It’s time to disrupt how we think about and approach media and which outlets matter, the meaning of third-party credibility and who can offer it, and the weight of a truly diversified mix of communications and marketing tactics. At Stern, we subscribe to the PESO (paid, earned, shared and owned media) model. We create customized strategies and programs to leverage the best of each media type and deliver the right results for your brand.
It’s an integrated, holistic approach – and it works.