Today’s media landscape is in a state of constant change. Traditional pitches don’t consistently resonate. And when they do, the results don’t have the same impact they once did. The era of relying almost exclusively on the media to share your stories, boost your credibility and strengthen your reputation is long past.

It’s time to disrupt how we think about and approach the value of media and which outlets matter, the meaning of third-party credibility and who can offer it, and the weight of a truly diversified mix of communications and marketing tactics. At Stern, we subscribe to the PESO (paid, earned, shared and owned media) model. We collaborate with clients to create customized strategies and programs that leverage the best of each media type to deliver the right kind of results for their brand.

It’s an integrated, holistic approach – and it works. Here’s how:

Stern PESO Model

Capabilities

 Media Relations

Earned media may not be the powerful standalone tactic it once was, but it’s still an important piece of the communications and marketing puzzle. Our approach is personal, über targeted and tied to your buyer personas – asking “what media are they engaging with and how?” And with every media win comes our counsel for maximizing it.

Social Media Programming

From strategy to implementation (yes, we’ll tweet for you), we help you leverage social media to drive engagement with buyers and influencers. Refine your brand’s social voice. Engage effectively with followers – and those you follow. Create a strong visual identity. Measure impact in ways that support business objectives.

Pay-Per-Click Advertising

Be seen by potential customers the very moment they’re searching for the things you offer. And only pay when they click to visit your website. We help direct qualified traffic from targeted audiences and keywords using search engine marketing (SEM) tools such as Google AdWords and pay-per-click (PPC) social advertising.

Paid Media Counsel

Make the most of your PR and marketing dollars. Your brand may not benefit from a robust, big-budget advertising campaign, but sponsoring an industry event could pay dividends. We develop paid media strategies aligned with your goals. From negotiating ad spend to identifying sponsorship opportunities, we optimize your paid media investments.