Today’s media landscape is in a state of constant change. Traditional pitches don’t consistently resonate. And when they do, the results don’t have the same impact they once did. The era of relying almost exclusively on the media to share your stories, boost your credibility and strengthen your reputation is long past.
It’s time to disrupt how we think about and approach the value of media and which outlets matter, the meaning of third-party credibility and who can offer it, and the weight of a truly diversified mix of communications and marketing tactics. At Stern, we subscribe to the PESO (paid, earned, shared and owned media) model. We collaborate with clients to create customized strategies and programs that leverage the best of each media type to deliver the right kind of results for their brand.
It’s an integrated, holistic approach – and it works. Here’s how: