Videos
-
Why Play Is Essential for Business | Martin Reeves | TED -
How to build a business that lasts 100 years | Martin Reeves
-
How to maximise your imagination - with Martin Reeves
-
Martin Reeves: Your strategy needs a strategy
Learn More About Martin Reeves
Martin Reeves is a leading thinker, author and speaker on strategy and innovation. He is the author of a dozen books, including “Your Strategy Needs a Strategy” (2015), “The Imagination Machine” (2021) and his latest, “Like: The Button That Changed The World” (Harvard Business Review Press, April 2025).
Reeves is one of the most published authors in Harvard Business Review and other business publications, a frequent speaker at corporate events and a 3-time TED speaker. He has 35 years experience in advising leadership teams and founded and led the BCG Henderson Institute, BCG’s strategy think tank.
Martin Reeves is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Group®.
The Imagination Machine: How to Spark New Ideas and Create Your Company's Future
(Harvard Business Review Press, June 2021)
Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach
(Harvard Business Review Press, June 2015)
Praise for "Like"
"…innovation very rarely takes the form of an entirely new idea; instead, it recombines existing ones. And people often reach the same conclusions independently. That is the message of 'Like,' an entertaining new book by Martin Reeves and Bob Goodson on the origins of the 'like' button."
"… a stimulating inquiry into the creation and consequences of the 'like' button…. thought-provoking.
"Terrific, fun, and keenly illuminating. Reeves and Goodson tell the remarkable tale of the like button—and use it as the foundation for a host of insights into innovation, the brain, and our species."
"A captivating exploration, revealing how this humble icon transformed the way people all over the world interact. A must-read for those intrigued by the power of simple innovations to influence society."
"This book isn't just about a button—it's a compelling journey through the messy process of innovation and a must-read for anyone curious about the hidden stories behind the things we click every day."
"If you’re looking for a book to 'like,' I strongly recommend this one. It's a can't-put-it-down page-turner. A fun and instructive read!"
"'Like' is wildly original. Who would have thought that such a simple button could hide a deep understanding of technology, money and regulation?"
"Fast-paced and full of original insights, this book will open your eyes to a much richer and more textured story of the rise of social media."
"Innovation in technology is by no means orderly, planned and predictable. A riveting tale."
"Like, WOW!"
