Learn More About Nathan Furr
How do leaders successfully grow an organization in times of disruption and uncertainty?
As a recognized expert in the fields of technology strategy, digital transformation and disruptive innovation, INSEAD Professor Nathan Furr helps organizations reposition for growth during periods of uncertainty and disruption. In the process, he shares customized tools that help leaders rethink and “invent” a future when faced with unexpected or anticipated changes in the marketplace.
“Digital transformation is really about unveiling new opportunities,” says Furr, who focuses on moving organizations away from “I can’t do that” thinking toward a culture of “we can’t afford to miss that!”
Furr has helped companies like Google, Microsoft and Johnson & Johnson shed outdated corporate cultures and habits in order to make dramatic transformational leaps.
Dealing with uncertainty in some form is a central theme in Furr’s research, keynotes and the books he’s co-authored, including “The Innovator’s Method,” “Leading Transformation” and “Innovation Capital.” In “Leading Transformation,” Furr outlines the frameworks and tools he uses – such as strategic narratives, artifact trails and future KPIs – to help organizations invent the future. In “The Innovators Method,” he explains how companies can develop innovative leadership, low-cost experimentation processes and an agile culture in order to create new growth opportunities. And in “Innovation Capital,” he shows leaders how they can encourage and win support for innovation by creating an environment that fuels experimental thinking.
Furr’s most recent research focuses on unearthing what he calls the uncertainty capability – the ability to successfully navigate the unknown and turn uncertainty into possibility. Is this a learned trait? And if so, how does it develop? Part of Furr’s ongoing work involves personally interviewing leading innovators, scientists and CEOs who have this innate capacity so he can better understand what it takes to not only survive but thrive during times of uncertainty. He then designs tools and frameworks that help others develop that same capacity.
As a digital strategist and transformative thinker with insights, tools and frameworks that drive innovation during changing times, Furr is uniquely qualified to guide organizations to the other side of disruption, where they can successfully build business in new ways.
Nathan Furr is a professor at INSEAD, where he leads the school’s technology strategy, digital transformation and innovation courses. He is also the founder or advisor to numerous corporations and startups in the health care, clean technology, professional services, internet, retail and financial services industries. He has worked closely with large organizations, including Citi, ING, Philips, Solvay, Telenor, Kimberley Clark, Pernod Ricard, Deloitte and many others, to help them transform their innovation efforts.
Furr’s research has been published in Harvard Business Review, Sloan Management Review, Forbes and Inc., and in academic journals such as Strategic Management Journal and Organization Science. He earned his doctorate from the Stanford Technology Ventures Program at Stanford University.
Nathan Furr is available for paid speaking engagements – including virtual and in-person keynote speeches, panel discussions, interactive workshops and advisory/consulting services – through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Group®.