If you have been in marketing or communications for almost any amount of time, you have undoubtedly been asked, “How can we generate more awareness?” To answer that question, one could rattle off any number of traditional PR tactics. That is enough for some companies, but it shouldn’t be. After all, more awareness for awareness’…
Helmed by some of the most deeply experienced names in voice technologies that power well-known consumer AI devices, our client set its sights on owning AI for the enterprise. OBJECTIVES: As we continue to help shape, strengthen and share the company’s story, emphasizing its inner strengths and making the case for augmented intelligence in the…
Winning the confidence of your target audience in a way that enhances your organization’s reputation and results in partnerships depends on how well you differentiate your expertise and articulate your value. At its heart, thought leadership is about ideas: about uncovering a solid message that sets the foundation for everything that follows. In the wake…
