The business and communications landscapes are shifting more and faster than ever. Which means our jobs – and yours – as brand marketers, PR pros and thought leaders are changing too. It’s encouraging to have a trusted, go-to resource to help keep you informed, make sense of (and act on) change, push you to think differently, experiment with new approaches, and provide actionable, informed insights and ideas.

We are that resource. Our latest white papers, guides, ebooks and more, are designed with you in mind. Bookmark this page and know you can turn to Stern – any time.

Does Media Still Matter?: How to Shift Your PR Strategy as the Media Landscape Morphs

While reputation, credibility and trust have always mattered to business success, their importance and influence will never be greater than in the next 5-10 years. But how we “earn” them as public relations and marketing professionals is shifting.

The practice of relying on the media to share your stories, boost your credibility and strengthen your reputation is under threat. We know you’re under increasing pressure to deliver media results, and those results are increasingly difficult to get.

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6 Essentials of an Epic Communications Plan

Whether you’re a skilled and seasoned communicator looking to build on the momentum you generated last year, or you’re new to marketing and communications management, continually evaluating and evolving your strategy is critical to your success. So is getting – and staying – aligned with your executive leadership team’s vision and goals.

Done right, your communications plan gives your team the focus, information and structure it needs to effectively position your brand and create content that will engage your audiences. Done well, it connects communications objectives to business goals – helping ensure continued growth and success.

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Under Threat: The Changing Role of Media Relations in PR

While reputation, credibility and trust have always mattered to business success, their importance and influence will never be greater than in the next 5-10 years. But how you “earn” them is changing. The era of relying almost exclusively on the media to share your stories, boost your credibility and strengthen your reputation is over. We know you’re under increasing pressure to deliver media results, and those results are increasingly difficult to get.

Just because media relations is no longer the headlining tactic doesn’t mean there aren’t effective alternatives to shaping and sharing your stories. Grab your copy to learn how to build trust, break through and develop a reputation in the new era of media relations.

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11 Lessons for Thought Leadership Marketing

Thought leadership starts with a big idea, but it centers on action – yours and that of your key audiences. It requires you to solve problems, embody your message in everything you say and do, and communicate your value through multiple channels with clarity, conviction and consistency. Only then can the power and value of thought leadership be fully realized. Spend less time debating the definition and worth of thought leadership and more time being one who makes change – and growth – happen.

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