The business and communications landscapes are shifting more and faster than ever. Which means our jobs – and yours – as brand marketers, PR pros and thought leaders are changing too. It’s encouraging to have a trusted, go-to resource to help keep you informed, make sense of (and act on) change, push you to think differently, experiment with new approaches, and provide actionable, informed insights and ideas.

We are that resource. Our latest white papers, guides, ebooks and more, are designed with you in mind. Bookmark this page and know you can turn to Stern – any time.

6 Essentials of an Epic Communications Plan

Whether you’re a skilled and seasoned communicator looking to build on the momentum you generated last year, or you’re new to marketing and communications management, continually evaluating and evolving your strategy is critical to your success. So is getting – and staying – aligned with your executive leadership team’s vision and goals.

Done right, your communications plan gives your team the focus, information and structure it needs to effectively position your brand and create content that will engage your audiences. Done well, it connects communications objectives to business goals – helping ensure continued growth and success.

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11 Lessons for Thought Leadership Marketing

Thought leadership starts with a big idea, but it centers on action – yours and that of your key audiences. It requires you to solve problems, embody your message in everything you say and do, and communicate your value through multiple channels with clarity, conviction and consistency. Only then can the power and value of thought leadership be fully realized. Spend less time debating the definition and worth of thought leadership and more time being one who makes change – and growth – happen.

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