Learn More About Bob Moesta
Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta (MESS-tuh) helps make it more predictable and successful.
Among the principal architects of the Jobs to be Done theory in the mid-90s along with the late Harvard Business School Professor Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges. Currently president and co-founder of The ReWired Group, a Detroit, Mich., business development consultancy and innovation incubator, he is also an adjunct lecturer at The Kellogg School of Management at Northwestern and an adjunct fellow at the Clayton Christensen Institute.
A visual thinker, teacher and creator, Moesta has worked on and helped launch more than 3,500 new products, services and businesses across nearly every industry, including defense, automotive, software, health care, web services, financial services and education, for which he has a particular affinity: his book, co-authored with education innovation expert Michael Horn, “Choosing College: How to Make Better Learning Decisions Throughout Your Life” (Jossey-Bass, September 2019), applies the Jobs theory to transforming higher education for the needs of today’s learners. The authors help colleges answer the all-important question, “why are the students coming?”, and provide actionable solutions for helping students, parents, and institutions make progress in a more guided and purposeful fashion. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.
Moesta is an entrepreneur at heart and engineer by training. He has started, built and sold several startups. Moesta started out as an intern for Dr. W. Edwards Deming, renowned statistician and father of the quality revolution. He traveled to Japan and learned first-hand many of the lean product development methods for which so many Japanese businesses, including Toyota, are known.
In recent years, Moesta has turned his Jobs to be Done and demand-side innovation research toward education with the goal of helping transform the public education system into one that is more student-centric. A lifetime learner, he holds degrees from Michigan State University and Harvard Business School. He has studied extensively at Boston University’s School of Management, MIT School of Engineering and is working toward a Master in Design from Stanford University’s “D” School.
Bob Moesta is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Group®.