Learn More About Mark Roberge
The worlds of sales and marketing have been utterly transformed by new technologies and business models – and yet go-to-market strategies have not kept up. Big Data has enhanced both opportunities and complexities for sellers. The internet has empowered the buyer and changed the role of the salesperson. And the subscription has transitioned the focus of go-to-market teams from customer contract value to customer lifetime value. Mark Roberge, a leading authority on modern revenue generation, is an inspirational practitioner with proven success in building businesses from the ground up, harnessing the power of all things digital in the process. The former (and founding) chief revenue officer at HubSpot, and now a full-time professor at Harvard Business School, Roberge helps companies build data-driven, 21st century strategies for sales, marketing, growth and human resources.
At the vanguard of a revolution in sales, Roberge illustrates how sales can be transformed into a more predictable, scalable function through modern technology and data accessibility. In his book, “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million” (Wiley, February 2015), Roberge used his own experience at HubSpot – where he helped transform the startup into a unicorn valued at over $5 billion – to outline his unique formula for quantifying and scaling sales. The digital age has fundamentally altered the way buyers think and act. Roberge explains how businesses can transform their go-to-market strategy to align with this new buyer context, including sales hiring, demand generation, sales playbooks, sales compensation, sales management and more. As a speaker and consultant, Roberge instigates and inspires strategic change across industries.
A senior advisor for Boston Consulting Group, Roberge actively advises Fortune 500 leaders on modernizing their sales and marketing departments. He is also a venture capitalist, angel investor and board member of dozens of startups. Roberge was ranked #19 in Forbes’ Top 30 Social Sellers in the World, and awarded the 2010 Salesperson of the Year at the MIT Sales Conference. He is a graduate of MIT Sloan School of Management, where he received his MBA, and he holds a bachelor’s in mechanical engineering from Lehigh University. A major thought leader in entrepreneurial management and sales, he has been featured in leading publications, including The Wall Street Journal, Forbes, Inc., Boston Globe, TechCrunch and Harvard Business Review.
Mark Roberge is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Group®.