Learn More About David Bell
Digital transformation is moving at breakneck speed, and businesses in every sector must embrace the changes or risk getting left behind. How do companies that excelled in the “old economy” adapt to the new? How do they leverage their traditional strengths while embracing new ones? David R. Bell is a pioneering scholar and thinker on the changes brought about by the digital economy and a specialist in integrating the digital world with the real one. He equips companies with new methods for surviving challenges and harnessing opportunities in a world that is radically different from the one in which their business models were formed.
A widely-acknowledged authority on consumer trends in the digital economy, Bell was referred to in Inc. Magazine in 2018 as the “guru of the direct to consumer movement” and heralded as “The man who kick started the direct brand economy.” Bell’s research has led him to actionable conclusions on how firms can compete in the digital economy. These range from understanding the psychology of younger shoppers to building powerful brand narratives that compete on more than just product, as well as merging “brick-and-mortar” stores with digital experiences. Essentially, Bell argues that companies in every industry must raise their efforts to compete in an ever more hyper-competitive landscape. These are not just observations on digital transformation – they are concrete solutions. Bell’s formulas and frameworks – from the B.O.S.S. Model for reaching Millennial consumers to the G.R.A.V.I.T.Y. Model/metaphor for thinking about how real world-virtual world interaction drives business success – are methodological, practical and can be implemented by companies straddling the digital divide across multiple industries.
Bell’s best-selling book, “Location Is (Still) Everything” (New Harvest, 2014), focuses on how we use the Internet to shop and search for information. Its key thesis – that real-world factors systematically drive virtual world behaviors – is reinforced though rigorous analysis and countless proven examples. Most recently, he co-authored “Pharma 3D: Rewriting the Script for Pharma Marketing in the Digital Age,” an e-book revealing how pharma companies can capitalize on patient engagement through digital marketing.
An entrepreneur, author and scholar, Bell is president and co-founder of Idea Farm Ventures, a permanent capital consumer lifestyle venture studio based in New York City. Previously, he had a twenty-year academic career at the Wharton School where he held the Xinmei Zhang and Yongge Dai Professorship, was an award-winning teacher and researcher, and created the school’s first MBA and executive education courses on digital marketing and e-commerce. His engaging and provocative style is popular with students and business leaders alike in both the physical and virtual classrooms. More than 550,000 students worldwide have signed up for his online marketing management course on Coursera.org. Offline, he has taught thousands of executives and students not only at Wharton, but also MIT, INSEAD, UCLA, and the Indian School of Business in Hyderabad and Skolkovo School of Business in Moscow.
A sought-after advisor and seed investor, Bell invested in and worked with such transformative brands as Bonobos, Cotopaxi, Harry’s, Jet and Warby Parker, among numerous others. A New Zealand citizen, he received his doctorate from Stanford University’s Graduate School of Business.
David Bell is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Group®.
Winning in the Digital Economy
The main goal of this program is to help business leaders understand and execute against the key principles and opportunities for winning in the digital economy. To deliver against this objective, David Bell will emphasize fundamental concepts in economics, marketing, and consumer behaviour and pay (somewhat) less attention to particular tools of the digital economy, which are by nature more transient.
An ancillary goal for this workshop is to establish the importance of data and frameworks in driving this process. To reinforce both goals, participants will utilize a mixture of group discussion and project work, lectures, case assignments, and numerous practical examples of success (and failure) from both within your immediate sector, and without.