There tends to be a rivalry between sales and marketing teams. But sales folks should understand how marketing supports sales.
Having an integrated digital marketing strategy is essential to stand out in a crowded online ecosystem. Besides having the minimum of a well-optimized website and an active social media presence, email newsletters can be a powerful tool to directly engage with your audience and nurture leads. Despite having a bad reputation for spamming recipients with…
In today’s digital landscape, it’s more important than ever for companies to embrace digital channels and experiment with interactive and user-driven tactics.
